How many types of logo?

  There are several types of logos, including:

Wordmarks: These logos consist of a company or brand name written in a specific typeface. Examples include Coca-Cola and Google.

wordmark logo

Letter marks: These logos consist of a company or brand's initials written in a specific typeface. Examples include IBM and NASA.

Letter marks logo

Pictorial marks: These logos consist of a symbol or icon that represents a company or brand. Examples include Apple and Twitter.

pictorial marks logo

Abstract marks: These logos consist of an abstract shape or symbol that represents a company or brand. Examples include Pepsi and Nike.

abstract mark logo

Combination marks: These logos consist of a combination of a symbol or icon and a company or brand name written in a specific typeface. Examples include McDonald's and Mercedes-Benz.

combination mark logo

Emblem: These logos are a combination of a symbol and text inside a badge, crest, or seal. Examples include Harley Davidson and Lacoste.

emblem logo

Mascot: These logos are illustrated characters that represent a company or brand. Examples include KFC and Geico.

Mascot logo

The choice of logotype depends on the company or brand's image, target audience, and industry. Each type has its own strengths and weaknesses, and the best logo for a company or brand will depend on its specific needs and goals